The challenge

Curtis and Fletcher IT Solutions (Naibet) wanted to launch a competitive iGaming platform for the Kenyan market in a short time. They did not have an engineering or marketing team or a production-ready iGaming platform.

They needed a partner who could:

• Build the platform from scratch.

• Set up teams and operations.

• Support a fast go-to-market strategy.

• Ensure compliance, sustainability, and responsible gaming.

How we solved it

Gear Train built the Naibet platform; Naibet’s team provided market and iGaming expertise. Gear Train focused on execution, engineering, and operations. 

Gear Train oversaw the following areas:

• Technology leadership:

  • Sourcing, hiring, onboarding and managing the engineering team.

  • Build of the platform.

• Product and roadmap management

  • Developing a product roadmap.

  • Managing delivery milestones and priorities. 

  • Managing internal and external partners for sportsbook data, risk management and live streaming feeds, casino and virtual games aggregation. We selected partners, led commercial negotiations, tracked SLAs, managed day-to-day escalations, and resolved issues. 

• Defining the ‘go-to-market’ strategy, including ideal customer profiles, customer segmentation and demographics.

• Data-led improvements to boost Gross Gaming Revenue (GGR) and Net Gaming Revenue (NGR). We used player data and feedback to guide iteration, user acquisition trends, product performance, and conversion and retention signals. 

• Responsible gaming was built into the product from day one. Features included: Time-out options, Permanent self-exclusion. These choices supported Naibet’s long-term sustainability and regulatory needs.

Approach

Gear Train provided:

• A clear, concise roadmap 

• Experienced engineers to build the platform at speed. 

• Transparent leadership focused on data-driven decision-making

• A calm, professional environment where people did their best work

Outcomes

A fully functional, competitive and bespoke Kenyan iGaming platform was delivered within the eight-month board-approved timeline.

Future-proofed, robust, and scalable architecture

Excellent user feedback on platform speed, pricing transparency, and customer support

Naibet successfully launched with a secure and scalable foundation for growth in a very short timeframe.